National Aquarium Rebrand

In late 2014 The National Aquarium began work on a multi-year rebranding effort. The process is intended to not only redefine the visual style (colors, fonts logo) of the National Aquarium but also increase focus on the organization’s conservation efforts. My team worked directly with the CEO and Marketing leadership to produce this brand identity piece kicking off the rebranding process. Chris Mattle: Script, Producer, Editor.