WHAT WILL YOU BUILD?

WHAT WILL YOU BUILD?

In early 2011 Habitat for Humanity provided me with the seed for their current campaign. The goal was simple – to include the word “build.” Original thinking was to go after a simplistic “one word” RED type of campaign. I worked with Habitat leadership to identify their main goals, and actualized what would become there current slogan: “What Will You Build?” The driving force behind the campaign is the idea of challenging donors and volunteers to help Habitat achieve their goal of ending poverty housing world wide. The concept focuses on the underlying promise that when you build a home you are building more than a place to live. A Habitat home provides security, educational opportunities, stability, confidence and so much more. To find our what you¬†will build, visit habitat.org. The campaign launched in 2011 and I worked with Habitat to align offshoot marketing including “What We Build” and “Why We Build.”